Website-to-app delivery requires an active Go Guide notification subscription on the iPhone linked to your account.

Go Guide app

In the app

  1. Open iPhone Settings → Notifications → Go Guide and enable notifications.
  2. Open Go Guide while connected to the internet and sign into the correct account.
  3. Return to the website and send the route again.
  4. Check Focus modes and Notification Summary if delivery is silent or delayed.
goguide.co.uk

On the web

  1. Confirm the website says the route was delivered rather than showing an error.
  2. Make sure the website and phone use the same Go Guide account.
  3. Send once more after opening the app on the phone.